Qualitative Research

Qualitative Research

At Peters Marketing Research (PMR) we want to help you plan, develop and implement your qualitative marketing research assignment utilizing our enduring industry knowledge and networks.

Quality is not an act, it is a habit.
— Aristotle

At PMR, our work is habit-forming. Repeat business is based on our positive interactions and work-related victories with our clients. We realize the importance of precise recruiting as the basis for successful qualitative marketing research projects. We are able to recruit for:

  • one-on-one interviews
  • large or small focus groups
  • mock juries
  • ethnographies
  • telephone interviewing
  • online interviews
  • website usability testing

The most important single ingredient in the formula
of success is knowing how to get along with people.
— Theodore Roosevelt

PMR nurtures an environment where target audiences gather, ideas are exchanged, and solutions are achieved. For over 50 years we have worked to build extensive qualitative research databases which allow for us to recruit the types of people necessary for your projects. We do this through:

  • St. Louis' largest consumer database
  • St. Louis' largest medical professionals database
  • A national medical professionals database
  • An extensive business professionals database

The quality of your work, in the long run, is the deciding factor on how much your services are valued by the world.
— Orison Swett Marden

What does PMR bring to your qualitative marketing research table? We supply experienced project managers, top-rated recruiting, and extensive database capabilities. These services added together are extremely measurable and totally invaluable.

Please contact Katie Peters Miller at (314) 469-9022 for a quote on your next qualitative marketing research project needs.