Our Systems

We continually design and enhance our systems to ensure the most efficient and leading-edge screening software available.

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Quantitative Research

We are a full-service market research firm that can help you design, execute and report the findings of your market research.

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Qualitative Research

Hundreds of moderators call us first when they need qualitative research.

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Quantitative

We are a full service market research firm. We can help you design, execute and report the findings of your market research. We can deliver national, geographically dispersed studies that are large enough to be statistically accurate and completed with impeccable attention to detail. We are familiar with various methodologies, which gives us the flexibility to choose the one that will work with your research objectives.

Our specialties include consumer package foods, food products, and market research directed to the health care community, including but not limited to end users, doctors, nurses and technicians.

We administer in-home use tests (IHUT) where products are placed via mall-intercepts across the country, Internet survey or database pre-recruit. Once a product is placed, the respondent is then called back by our experienced interviewers in St. Louis or directed to a website to complete an evaluation. All telephone callbacks are conducted with the help of a CATI system. By programming all questionnaires we are assured that skip patterns are followed and the interview/evaluation process is conducted as it was intended. Using the latest computer assisted dialing technology allows us to complete projects in the shortest possible time.

Additionally, we have extensive experience with central location tests (CLT), particularly taste tests. We have the ability to administer central location tests either nationally or at a single site. Peters Marketing Research has long standing relationships with various marketing research services across the country which allows us to conduct studies efficiently and accurately. Couple this with our ability to break down projects into manageable pieces for the field services and you have a very powerful combination capable of completing your project in a timely manner and exactly as it was designed.

We routinely conduct:

Concept Studies
Concept product tests
Sensory tests
Package evaluations
Name tests
Awareness and use tests
Web surveys

Our research category experience includes:

OTC and proprietary drugs
Pet Products
Health and Beauty aids
Beverages such as juices and soft drinks
Personal and oral hygiene
Bakery Products
Dairy Products
Medical/health products and services
Non-food household goods
Banking/financial services
Telecommunications products and services
Computer Industry
High Tech products and services
Internet/on-line services
Children's products and services
Insurance services

For complete details on our quantitative research capabilities, contact Anne Fleming or Merridith von Hartitzsch.