Quantitative Research
When Peters Marketing Research (PMR) says we are the crystal clear advantage, we mean it. In addition to qualitative research, we take it one step further with our flexible quantitative methods that incorporate unique in-house programming.
PMR designs your project, selects a methodology, develops all questionnaires, recruits your respondents, executes the study, collects the data, and reports your market research findings...all while utilizing a tailored plan to suit your specific needs.
Central Location Tests (CLT)
Interviews are conducted in the exact same manner…whether at a single site (PMR offers classroom and multi-station testing) or on a national basis.
- Package Tests
- Sniff Tests
- Taste Tests
- Usability Studies
- Triangle Tests
In-Home Use Tests (IHUT)
A combination of e-mail and telephone contact with our respondents ensures high completion rates for:
- Database Pre-Recruit
- Mall Survey
PMR Specific Tests
We provide a variety of targeted options to get results.
- Internet Surveys
- One-On-One Inquiries
- Testing Specialties Include Consumer Packaged Goods, Pet Products and Health Care Communities (Doctors, Nurses and End Users)
PMR features the following benefits:
Data Collection
Information is accumulated in person, by telephone or through the internet…all with statistical accuracy and technological expertise.
PMRSurveys.com
This program is two-fold: PMRSurveys.com provides an online venue for potential respondents to complete surveys, as well as collects data from qualified survey participants for specific projects. This technology delivers fast turnaround while eliminating data entry errors – it is the perfect combination.
Respondent Recruiting
PMR’s screening process locates qualified recruits to enable the most accurate testing through:
- Cards Inserted Into Product Packages
- Client-Provided Names
- Database Searches
- Mall Intercepts
- Product Sample Usage
Time-tested strategies combined with noteworthy interviewers equals measurable and superior results.
PMR is a detail-oriented company that provides innovative methodologies for your quantitative needs. Take advantage of all we have to offer.
Please contact Anne Fleming at (314) 542-0011 for a quote on your next quantitative research project.
