PMRHistory

Peters Marketing Research (PMR) was founded in 1958 by Mary Jane Peters, whose son Joe Peters is our company's president today. PMR started as a "field house" that strictly focused on interviews. In the late 1960s, we transitioned from primarily conducting door-to-door interviews to also handling in-store/mall intercept data collection.

The 1970s proved a more sophisticated decade, so PMR changed with the times by introducing coding and tabulation services. During this era, Joe officially took over as owner and president, and we opened the doors to our New Jersey focus group facility (currently PMcR). The St. Louis focus group center was created in the 1980s, and the business directed its attention to more taste, package and in-home tests.

In the 1990s, PMR made great strides with both database and computer systems. By the new millennium, the company became an expert in online interviewing and data gathering via state-of-the-art technological advances. The addition of a third focus group suite, along with privately created software, pushed PMR into the industry's spotlight.

At Peters Marketing Research, we take pride in having made history for more than six decades. Joe's daughters, the third generation of Peters' family members, currently contribute to the company's success and ongoing quest for excellence (Jennifer serves as Vice President of Operations and Katie as Vice President of Qualitative Research).